Apple TV+ is operating at a billion-dollar annual loss, but insiders say it’s all part of Apple’s long-term strategy to grow its ecosystem and cement its status in prestige TV.

Apple TV+ officially renews Ted Lasso for season four, with Jason Sudeikis returning as both star and executive producer. Here’s what we know so far about the Emmy-winning series’ next chapter.

From Black Bag and Borderline in theaters to Severance and Dope Thief streaming, here are the top 10 movies and TV shows you can’t miss this weekend.

Apple TV+ kicked off SXSW 2025 with the world premiere of The Studio, a sharp Hollywood satire from Seth Rogen & Evan Goldberg. Stars including Catherine O’Hara, Kathryn Hahn, and Ike Barinholtz walked the red carpet in Austin ahead of the show’s March 26 debut. Read more & check out our ★★★★★ review!

Seth Rogen and Evan Goldberg’s The Studio takes a scathing, hilarious deep dive into the absurdities of Hollywood. Read our 5 Star Review of Apple TV+’s new comedy.

Seth Rogen leads a star-studded cast in The Studio, a biting Hollywood satire coming to Apple TV+ on March 26. Watch the trailer and get all the details here.

Anya Taylor-Joy and Miles Teller star in The Gorge, a sci-fi romance with striking visuals but uneven execution. Scott Derrickson’s latest blends cosmic horror with star-crossed love, but does it succeed? Read our full review.

Apple TV+’s “Severance” Season 2 expands its world, deepens its mysteries, and delivers a thought-provoking exploration of identity and corporate control.

Leo Woodall leads Apple TV+’s new thriller Prime Target, a story of mathematics, espionage, and conspiracy. Premiering January 22.